ASG Development
A Hotel Development Company Built on Deal Experience
ASG Development’s hotel development work started the same way everything else at the firm did as a deal. Since 2013, Adam Gottbetter has applied his background in merchant banking and M&A directly to hospitality real estate, developing Marriott and Hilton hotels across South Florida. That history shapes how every hotel gets evaluated: as an investment first, with the numbers proven out before the first shovel goes in the ground.
It’s a different starting point than most hotel development companies work from, and it’s part of why our properties get financed, built, and opened on the terms they were underwritten to.
Explore our Real Estate Development services to see how ASG Development transforms opportunities into successful residential, commercial, and mixed-use projects with strategic planning and expert execution.
ASG Development
What Hotel & Hospitality Development Looks Like at ASG
From Site Selection to Opening Day
We manage the full arc of a hotel project, not just the construction phase:
- Site selection and feasibility studies for branded hotel sites
- Franchise brand approval and relationship management with Marriott and Hilton
- Development planning and construction management
- Development finance and capital structuring for hospitality assets
- Project execution through to opening day
- Post-opening asset management through Green Park Management
Our work spans select-service and extended-stay brands specifically the segments where disciplined underwriting and efficient construction matter as much as location.
ASG Development
Our Hospitality Portfolio
The clearest way to understand what we do is to look at what we’ve already built. Our current hotel development portfolio includes:
- Aloft Fort Lauderdale Airport & Cruise Port — a Marriott-brand property serving one of Florida’s busiest travel corridors
- TownePlace Suites by Marriott, Boynton Beach — an extended-stay property built for long-term guest demand
- TownePlace Suites by Marriott, Port St. Lucie I-95 — extended-stay development along a major Florida interstate corridor
- Hampton Inn West Palm Beach Lake Worth Turnpike — a Hilton-brand property in one of South Florida’s steadiest hospitality markets.
Four properties, two brand families, one consistent development process behind each one.
ASG Development
Franchise & Brand Partnerships
Working with Marriott and Hilton means navigating brand standards, approval processes, and performance expectations that vary by flag and market and getting that right the first time saves months on a development timeline. ASG has been through that process repeatedly, which makes us a known, reliable sponsor to franchise partners rather than a first-time applicant learning the process on someone else’s schedule.
ASG Development
Hospitality Investment & Development Finance
Hotel development lives or dies on the finance side, and that’s where ASG’s background actually matters most. Every hospitality project is capital-structured with the same discipline used on our real estate investment work sourcing the right mix of debt and equity, underwriting conservatively, and staying involved through asset management once the property is open and operating. For a closer look at how we structure that capital, see Real Estate Investment & Finance.
Our Business & Financial Services provide expert guidance in investment planning, project financing, and financial strategy to help clients achieve sustainable growth.
Where We Develop
Our hotel development work spans key South Florida markets, including:
- Fort Lauderdale
- Boynton Beach
- Port St. Lucie
- West Palm Beach
- Boca Raton
- Expanding across Florida
ASG Development
Frequently Asked Questions
Hotel & Hospitality Development
What hotel brands does ASG Development work with?
We develop branded properties with Marriott and Hilton, primarily in the select-service and extended-stay segments.
Does ASG manage hotels after they’re built, or only develop them?
Both. Once a property opens, ongoing asset and operational management runs through Green Park Management, where Adam Gottbetter serves as Vice President of Finance and Development.
Can ASG partner with a franchise group on a new hotel site?
Yes. We work with franchise partners from site selection and brand approval through construction and opening.
Does ASG handle financing for hotel development, or only construction?
ASG handles the full financial picture capital structuring, debt and equity sourcing, and construction-to-permanent financing in addition to construction management.
What areas does ASG develop hotels in?
Primarily South Florida, including Fort Lauderdale, Boynton Beach, Port St. Lucie, and West Palm Beach.
ASG Development
Have a Hotel Site or Franchise Opportunity?
If you’re a franchise partner, landowner, or investor with a hospitality opportunity in South Florida,
let’s talk about what it would take to develop it.
